John Mayer and Roger Waters will perform at the 6th Annual Stand Up For Heroes benefit on Nov. 8.
Stand Up For Heroes raises funds for the Bob Woodruff Foundation and vets in need. Mayer and Waters join a lineup that includes Mike Birbiglia, Ricky Gervais, Patton Oswalt, Jon Stewart, Bruce Springsteen and Robin Williams.
The musical performances will be made available as a live video stream via Remind.org and Vetnethq.com, which will also encourage viewers to donate to the Woodruff Foundation.
“We are amazed at the caliber of talent we are able to pull in for the benefit,” Woodruff said. “We hope that the social media component, new this year, will enable more people to enjoy the show — and will raise even more awareness for the cause that lies behind it.”
Stand Up For Heroes kicks off at 8 p.m. ET at Gotham’s Beacon Theater. The past five benefits have raised more than $10 million in total.
The Stand Up for Heroes benefit is part of next week’s New York Comedy Festival.
Also, read a few words from Bob himself regarding his new album:
I felt I should comment on the mystery of why the album is still not available.
Sales of recorded music are not easy to come by and when an unknown artist releases an album with no promotion, label support or tour, you know what happens?
I personally invested $29,000 to make this album (musicians, producer, travel, 3 days in a premiere Manhattan recording studio, 8 days of mixing, mastering, etc.) and I had hoped to partner with a good record label to release it. That is to say share the additional investment of promotional expenses (publicists regularly go for $10k for a 3–4 month campaign and radio promoters are roughly the same).
So far it’s been rejected by:
Blue Note Records
Verve Music Group
E One Music Group
Mack Avenue Records
to name a few…
Could I put it out tomorrow? Sort of. I own the master. But there’s still no artwork, photography or design, and I haven’t yet paid for the 3 cover tunes (Radiohead, Bon Iver, Foo Fighters). Technically I could put it on iTunes if I did those things. But those things require more money.
Then it’s on iTunes. Then what? From the sale of a full album ($9.99) I would see roughly $6.50. So let’s say I put another $3,000 into it to get it ready…oh, and by the way we’re still talking digital. Manufacturing physical CDs (you know, those plastic things you throw out) would add another $2k or so.
All that would put me in the -$34,000 ballpark. And that’s before hiring a publicist or radio promoter.
So the record would be on iTunes and I would send out an email to the good folks on my newsletter, tweet about it and post it on facebook. And that, as they say, would be that.
But it would take 5,230 sales for me to break even. Then I could go hire a publicist. But of course by then the album would have been released already, so no one would actually be interested in writing about it or reviewing it.
And if sales of my last album are any indication, I could expect anywhere from 150–300 people to go purchase the record. It’s a long road from 300 to 5,300.
Below is a screenshot of my all-time total downloads and sales in Bandcamp. You can click it to see a larger version:
*Note, this is just Bandcamp and does not include iTunes data…cause they don’t make it easily available. I can tell you my all-time digital sales via iTunes total ~$5k. That’s for 4 albums since 2007.
A lot of folks assume artists make money from touring and that recordings are merely a promotional tool. I don’t get to tour often as a band leader and when I do it’s always an “investment”. The spring tour Janek Gwizdala and I did in Spain and the UK cost us each $1,300 after all expenses were paid.
So, where does this leave things? Not sure. I guess the moral of the story is that just because music is available to be purchased does not mean it sells, and, regardless of sales, it still takes a pile of money to produce a high-quality album (singer-songwriters in their bedroom studios and garage-rock bands don’t count).
I don’t have a solution yet. And that’s OK. The world will not end if this record does not get released. I saved for 6 years since Can’t Wait for Perfect to make this studio album and I know once it’s out it could be another 6 years til the next.
Thanks everyone for the birthday wishes, and for the couple of incredible chip-in gifts that were really above and beyond. (Will show you a little later…) It was an overwhelmingly fun day from beginning to end.
John took the stage at a star-studded charity show in East Rutherford, NJ, last night honoring Levon Helm. He shared the stage with fellow Mick Management artist and former John Mayer Trio opener Ray Lamontagne and Larry Campbell. He also appeared during the final number, a performance of “The Weight.”